noun: Zoology

noun: metamorphosis; 

a change of the form or nature of a thing or person into a completely different one.

"There is nothing in a caterpillar that tells you it's going to be a butterfly."
- R. Buckminster Fuller

Online Client: Wannes

Reflecting back on 8 months worth of progress. The first five months flew by and my results reflected my effort. When the summer came I got negligent of my morning and evening protocols (MEP) and got lax with my nutrition. I had already lost 20kg, I figured I could get away with a little treats/rewards here and there. My little here-and-there's turned into an intake of foods I was recommended to avoid and subsequently put weight back on, even though I was still training.

Sending Sim my videos he started catching on something wasn't adding up. He asked for an update of visual progress by me sending him a picture. When I sent him the picture I was forced to confront my own slack during the summer that had me gain weight. Instead of punishing me or admonishing me, Sim launched into a bunch of questions that got us to look at the root cause. I was losing motivation to stay strict and wanted to “reward” myself with foods now that I had lost weight.

In order to set me up for success after the summer Sim provided a framework for figuring out where the lack of motivation and slack in nutrition came from. His Divine Task Authoring (DTA) is aimed at finding purpose/meaning, he told me it's the Stoic term for vocation. Sim proceeded to explain it's not necessarily there to give me an answer about the vocation in life, but rather what is keeping me from finding out or pursuing it. In the DTA he provided a series of questions that put me face to face with my self-limiting and self-defeating beliefs.

When I've slipped up he never punished me in any way and actually stopped me from punishing myself. Instead, he asked me to show him and prove to myself that I can put my money where my mouth is and be worthy of the results I was aiming for. Sim put up a Victus (nutrition protocol) that was based on Alternate Day Eating so that I could prove to myself I am willing to put in the work to get the results I want. Now at the end of the phase, we're down another 10kg.

I'm finally starting to understand what Sim means with his approach based on introspection and awareness. Anagnorisis is the Greek Term for sudden awareness. I've come to realize a lot about myself during my training (movement), during my fasting and all the other programmed protocols aimed at increasing awareness. Walking a 100 km (dodentocht) was less of a catalyst for introspection than some of his movement drills that push me to those narratives that make me want to quit or cut corners.

Above all things, what really stood out after these 8 months is how engaging and committed he is to my well being. Not only do we talk often, but his approach to programming inherently individualized and personal. In the phases (programs) he writes about the things he's noticed in me or references things I've told him that I was struggling with. Sim explains the tools through his personal experiences which gives me the guidance and blueprint to tackle what I'm struggling with. He's always forthcoming and supportive even when I miss the mark or have a hard time. As we advance I can see the personal touches and care Sim puts in his coaching and programming, which make me feel like he always has my back.

Online Client: Michael

7 weeks ago I started with the Tao of Anagnorisis. What I was mainly lacking at that time in my opinion was structure.


Turned there was more lacking and there were plenty of imbalances in many different aspects of my life.


As a former bodybuilder sticking to the prescribed meal plan was easy. Sim put me ona reverse holistic diet which consist of (intuitive) primal eating. Long story short I started to appreciate food again, felt great and got in REALLY good shape REALLY fast.


After a thorough movement assessment Sim provided me with a training protocol which was completely new to me. I haven’t trained in the ‘conventional way’ since we started working together. Now I focus on mobility, neural mapping, stability and getting stronger at the extremes of the ROM. Because of lack of time I haven’t been able to follow the prescribed volume but even with the lower volume of physical training I am seeing tremendous results which have already drastically improved my quality of life.


Apart from nutrition and movement we also focus on mindset through the use of philosophy, meditation, set protocol to up- and downregulate the nervous system. Many of the tools Sim pointed out to me really kept me anchored and grounded in difficult times. I am again much more aware of everything happening.


I am very grateful that Sim and I have crossed paths and am very curious to what our future cooperation and friendship will lead to.


Every aspect of his coaching is extremely personalized. As an holistic coach myself I have learned a ton from him these past 2 months.

Online Client: Female, 39.

Approaching 40 and with a very demanding job, I started realizing that the past few years have been all about work and not so much about me.

The long working hours and continuous stress started taking its toll on my overall well-being and my physical condition, with stomach aches, sleepless nights, heart palpitations and even panic attacks occurring more and more frequently.

That is when I decided I needed to take some action to put my life back on the rails and ran into Sim' coaching program. We have been working together for 4 months now, and I'm making clear progress both mentally and physically.

No more stomach aches, which was solved within one month by changing my diet, I'm becoming fitter each day and am clearly building up muscle thanks to a 4-day-a-week physical training program, and have found much more mental tranquility by building in morning and evening routines that create more mental resilience. I am amazed by the multidimensionality of Sim's approach: I have a personal trainer, nutritionist, mental coach, relation therapist, drill sergeant and enthusiastic supporter all in one person!

This is of course not all that surprising, if you consider that the path to finding more balance, requires a holistic approach to improve the way you live.

Sim has been the perfect person to guide me on this path, and despite the distance is available around the clock, demonstrating his dedication to his coaching.

There is an enormous fulfillment in going back to your core being, and how this helps you to function more efficiently at at a higher level.

I cannot wait to see what the future will bring us!

Online Client: Male, 43.

Sim's coaching gave me tremendous results. Since we started about 6 months ago, I have experienced huge changes in my inner world. My main issues are lack of self-confidence, self-hate, non-acceptance of self, fear of rejection, fear of sexuality, fear of negative feedback and many many more:) Together with Sim we go through all aspects of my life, including nutrition, training, daily routine, mindset, behavior, etc. We work together through my fears, uncertainties, and confusion.

Work with my body gives me more confidence and self-reliance; work with my fears releases tensions in the body and makes more space in my soul; nutrition, self-care changed my focus from the external world towards me and my life. Reading assignments gave me a lot of food for thoughts and broke many constraints in my head. 

Sim is very supportive and non-judgmental, he is really good at creating trust and space for discussion of difficult topics. The program is always changing so you can see real development. When I got an assignment to take a cold shower for 10 sec, 6 months ago, I was in panics:) Last Sunday I swam 80 sec in Oslo-fjord (outside weather +4C).

I enjoy the changes in my life: I am not so scared anymore, I feel more relaxed, more confident, more self-accepting. At my work, I do not react to stressful situations at all, I became a stable and balanced guy.
It is still many things to be resolved in my life, but I like the development:)

Online Client: Male, 45.

Since working with Sim over the last 6 months a whole number of positives have come into my life, I put those down to three areas, Sim's guidance, my natural resolve, my Faith and talents I have been given and I know that without all three areas working I personally would have not achieved all that I have in the last 6 months.

Sim has motivated me into setting up new businesses, growing and improving my existing businesses, becoming fitter and stronger mentally and physically, gaining more energy, looking healthier, getting on top of my work and personal admin and generally becoming much more organized in life and an all-round better version of myself. I have an enjoyment for cleaning now and an ability to deal and process detail in subjects much better than I can ever remember. I have to highlight that I am also loving the new diet I am eating that Sim suggested I try out, I was skeptical at first but glad I stuck with it as I know that was an important part of my journey over the last six months.

Shortly after starting with Sim I made a list of 26 items I want to do over the coming months. I had wanted to climb Kilimanjaro for a few years and climbing it was on that list, Sim and  I discussed it and a few weeks later he helped give me the push to go for it, I booked my trip, left two weeks later and got up and down one of the more challenging routes in a speedy time of under 5 days. I have ticked off and done half that list and looking forward to hopefully doing the rest this year.

I am revealing to heal and enjoy the sessions discussing all areas of life with Sim on a weekly basis to help move my life on and achieve things I had only dreamed of. Before I had started working with Sim I found I was procrastinating with many things in different areas of my life, this was a bad habit I had picked up after taking a few knocks and curves balls over a number of years that will often come your way in life. I like a saying by a famous entrepreneur, "Screw it, just do it" Now I am in a position to live my life that way and I have some exciting plans ahead for the coming months and years. My friends, family, and colleagues see a difference in me and so do my two young sons.

I am no ordinary A4 individual and I did not need an A4 ordinary coach, Sim is a hugely impressive young coach and a man who has taught a relatively old dog a quite a few new tricks. I look forward to working with Sim over the coming months and years, the benefits are immeasurable compared to the monthly costs what equates to a few nights out on the town a month for me, it is one of the last things I would cancel if things got tricky financially for me. The monthly cost pays for itself countless times over nonmonetary and monetary with my improved quality of life, improved income and also the fact that I am saving money by polluting myself less with alcohol and junk food, something that I will not stop as I enjoy them and believe they are fine in moderation. I am reading up on Phase 3 this weekend and excited about where that will take me over the next 6 months.

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